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Join a tech trade delegation to London - virtually

Peter Griffin, Contributor. 29 June 2021, 10:19 am
Join a tech trade delegation to London - virtually

If the UK is a key export market for the tech products you create, it's likely been some time since you've seen your customers face to face.

The Covid-19 pandemic and the myriad changes as a result of Brexit have changed the business landscape in the UK markedly, with flow-on effects for its trading partners on the other side of the world. 

The UK's Department for International Trade (DIT) has recognised that and is again inviting local tech companies to apply to join a virtual trade delegation that will take place ahead of this year's London Tech Week.

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LTW is Europe's largest tech festival, a sort of supercharged version of our own Tech Week event that happened in May. The first virtual LTW held last year as countries were in lockdown held 700 sessions over 11 days, featuring 750 speakers, with tens of thousands of people joining in from around the world.

DIT invited 130 New Zealand and Australian tech companies to participate in a virtual mission covering market opportunities in the UK and is repeating the delegation this year with a focus on "sustainability, inclusivity and resilience to address cross-border challenges and support economic recovery from the COVID-19 pandemic".

The virtual tech trade delegation will take place over several evenings, local time, from September 20 - 29 and cover issues tech companies scaling up globally will be interested in, including capital raising, visas, R&D and grants, brand building and market access.

It is a pivotal time for New Zealand's relationship with the UK as the two nations negotiate the UK-New Zealand Free Trade Agreement that was necessitated by the UK's withdrawal from the European Union.

Trade diversification needed

Covid has complicated the picture, with the UK Government launching its Build Back Better strategy to recover from the pandemic that has killed 128,000 people in the UK to date.

The UK was New Zealand's 6th largest trading partner in the year to March 31, 2021, according to Stats NZ, with exports worth $2.14 billion. That's well behind China ($18.96 billion) Australia ($10.36 billion) the United States ($8.88 billion).

But with the government advising our firms to diversify their export markets to reduce reliance on China as a trading partner, the UK and EU ($4.55 billion in exports) are seen as traditional markets worth a refreshed focus.

The virtual tech trade delegation is open to New Zealand and Australian companies working in the following sectors:

- Creative technology (AR/VR/MR, Gamification, Adtech, Media, E-Commerce, Sportstech, Marketing Tech)

- Digital health and wellness

- Edtech

- Future technology (AI, Cyber, Blockchain/Distributed Ledger, IOT, Robotics, Big Data, Space) Impact technology (technology companies making a positive environmental or social impact)

The trade delegation is free to join, but applicants are subject to a competitive selection process that is based on their "readiness for UK expansion", DTI pointed out.

Applications to join the mission will close on Friday 30 July 2021. 

For more information, please contact Caitlin Gheller - [email protected]

 


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