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Apple Watch dominates today's event

Paul Brislen, Editor. 16 September 2020, 7:49 am

Apple's latest and greatest were unveiled in the early hours of this morning New Zealand time with plenty of sizzle and just a couple of absences.

Star of the show is the new Apple Watch 6 with a faster chip, retina display and added sensors that allows users to monitor blood oxygen levels by looking at the colour of your blood and an always-on altimeter so you know whether you're high or not. 

There's also a new Apple Watch SE edition that starts off at a lower price point for the budget conscious and which also boasts new design cues including different finishes and can be worn with any of the Watch bands, including the new Solo Loop which has no buckle.

The new Watches also get an OS upgrade and access to a new subscription service - Apple Fitness+ which includes a number of fitness regimes and which works in conjunction with apple's existing health and fitness capability. You can even play the videos on your Apple TV enabled device for the big screen experience while you work out.

Apple has also revamped its subscription services model and with Fitness+ joining Apple Music, Apple Arcade, Apple News and Apple TV+, the next logical step was to bundle it all together, which is exactly what Apple has done. Apple One brings all its subscription services together, along with iCloud storage, for a fixed rate each month, starting at $23.95 for individuals and $31.95 for a family subscription. Apple One will be available in New Zealand later this year.

The iPad range gets a dust up with the iPad Air getting an upgrade to the A14 chipset and the base model "new iPad" getting some upgrades to speed as well.

But the much rumoured iPhone 12 was not seen yet - no doubt it will get its own show at some point and is expected to be Apple's first 5G device. Nor were the "Apple AirTags" seen despite market expectation that the GPS tracking tags would make an appearance. 

Instead the event was dominated by the Watch and its capability. With the blood oxygen monitoring capability added to pulse and fitness tracker, Apple really is moving comfortably into the health and wellbeing monitoring role with the Watch family - something that will be added to when the new OS is deployed with its added sleep functionality and hand washing app.


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