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Bumper quarter for PC sales

Paul Brislen, Editor. 27 January 2021, 8:03 am

After the year of COVID the bright light at the end of the tunnel turns out to be the PC sales in New Zealand.

IDC Research reports sales jumped by more than 24% year on year for the third quarter with nearly 228,000 units sold.

And it wasn't just commercial sales either. While business buying leapt up 15.5%, consumer PC devices grow by 35.3%, something IDC puts down to the education sector gearing up for potential future lock downs and of course the move to digital learning.

"After a strong commercial market in 2020Q2, IDC sees increasing demand in the consumer market driven by greater discretionary spend due to reduced spend on international travel while our borders are effectively closed. Strong demand due to students learning from home also fuelled growth" says Liam Landon, Associate Market Analyst at IDC New Zealand. 

"Once lockdowns eased consumer demand began to drive growth in the market. On the other hand, supply remains a key constraint as global demand continues to exceed the availability of PCs".

The era of the desktop computer is most certainly over, however, with notebook sales growing 40.2% year on year, while desktop shipments declined  by 20.3%, although it wasn't all bad news.

"IDC saw slight growth in the consumer desktop market due to demand for custom and branded gaming desktops" says Landon. "The same scenario applies for gaming notebooks as people look for more entertainment options while spending more time indoors than in previous years".

In terms of market share, Lenovo and HP continue to dominate with Apple, Acer and Dell bringing up the rear and the always popular "other vendors" rounding out the group.

However, now we're all set up to work from home and have the monitors (up more than 41% year on year) and upgraded PCs we need, IDC suggests this trend is unlikely to continue for much longer. Q4 results are likely to reflect a 6% drop over last year's figures.


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