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Why Tech Companies Fail: Sales and Marketing

Heather Grace. 23 November 2016, 6:25 am
Why Tech Companies Fail: Sales and Marketing

If you are a regular reader of TechBlog you will have recently read about the five top reasons why tech companies fail. In that blog we explored the Us and Them Syndrome and identified the warning signals to look out for so you can avoid that happening to you.

Today we drill down on reason number two - Sales and Marketing Failures.

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Microsoft CEO talks up Kiwi developers and the "Minecraft Generation"

Paul Brislen. 17 November 2016, 5:30 pm
Microsoft CEO talks up Kiwi developers and the "Minecraft Generation"

A whirlwind trip to New Zealand for Microsoft CEO Satya Nadella didn't give him much time to enjoy the sights, but did give him a good look at the New Zealand developer community and he seems to have liked what he saw.

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The real reason this elephant chart is terrifying

Kaila Colbin. 14 September 2016, 6:00 am
The real reason this elephant chart is terrifying

Exponential technology is here, it's real and it's taking over the world. SingularityU's Kaila Colbin takes a closer look.

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Why don't New Zealand Companies win government tenders?

Ian Apperley. 02 August 2016, 7:19 am

In my 20 plus years I can count the number of tenders won by local technology companies on one hand, so why is it that New Zealand companies don't win New Zealand government tenders?

Ian Apperley t…

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Marker Metro sold to UK group

Paul Brislen. 01 August 2016, 7:06 am

Local game developer Marker Metro has been bought by UK-based digital agency The Marketing Group and is now listed on Nasdaq First North stock market in Sweden.

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Computers to outstrip electricity supply by 2040: report

Paul Brislen. 27 July 2016, 8:19 am

Moore's Law has been declared dead many times over, even by Gordon Moore himself, but a new challenger appears to be muscling in on the constant upgrade path - limits on electricity production to powe…

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The farmers' market: How to disrupt your company

Ian Apperley. 19 July 2016, 8:19 am

We have to change the way that we run our companies and our government agencies if we want to remain relevant in the 21st Century. It sounds so simple, however we don't like change when it gets right …

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Using GPL code in your software: the essentials

Guy Burgess. 07 June 2016, 9:27 am

A huge amount of useful software is freely available under the GPL open source licence. This article gives an overview of the GPL and important issues for developers who may wish to incorporate GPL-li…

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Courting Technology - A 27 Year Overview

David Harvey. 01 June 2016, 8:16 am

When Judge David Harvey left practice to join the District Court Bench at the end of 1988, computers were being used primarily for word processing and office administration and accounting, although so…

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Conference season is upon us

Paul Brislen. 31 May 2016, 9:47 am

Next month sees the CIO Summit closely followed by the IT and Enterprise Architect Conference, both held in Auckland. What do they mean for you and your team?

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Microsoft wears the Red Hat

Paul Brislen. 06 November 2015, 8:54 am

Microsoft has finally discovered the cloud and it looks very much like an open source operating system.

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