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IITP event to focus on iBeacon and Internet of Things

Simon Eskow, TechBlog Editor. 05 May 2014, 5:02 pm
IITP event to focus on iBeacon and Internet of Things

Science Fiction movies haven't always looked happily to the wireless world that is emerging, in reality, right now.

The possibility that everything can be known about a person, instantly, and all the time, usually meant a person had no rights, no protection against authoritarian power, governmental or corporate.

Now that we are in the Internet of Things age, with more and more data being collected all the time, how close did the movies get it right?

"It has huge privacy implications," says Mark Pascall "However as we move into this brave new world we need to be careful not to be caught up in all the hype and misinformation."

Pascall is an experienced writer and speaker on mobile technology. This month, he will be giving a presentation for the IITP around the country on iBeacon and the Internet of Things.

Pascall sees Apple's nascent wireless technology, iBeacon, which was announced in 2013, as a promising development. The bluetooth based technology could be deployed in a variety of functions, as pointed out in the IITP presentation literature:

  • You step inside Farmers and your shopping list is transformed into a personalised map, showing you the deals that'll appeal to you most.
  • Get a coupon for 10% off a TV because you stood in the TV department or win something for visiting a car dealership.
  • You pause in front of a concert poster on the street, pull out your phone, and you're greeted with an option to buy tickets with a single tap.
  • You go to your local watering hole, have a round of drinks, and just leave, having paid.
  • You walk past the umbrella stand in a department store. Your phone informs you that as a VIP customer, today you will get 10% off umbrellas and you might want to get one as it's going to rain later.
  • You attend an IITP event without having to register, your name badge prints out as you approach the registration desk and you're invoiced at the correct rate in real time - all automatically.

"IBeacon specifically is very much an 'opt in' technology," Pascall says. Users have to install an app, and give that app specific permissions which can be revoked at any time, under the technology. The basic idea is for users to exchange personal information with a beacon for things like product discounts. "It comes down to how much you trust that organisation."

Pascall will be speaking about where he sees iBeacon fitting into IoT, a term that has come to mean a world where objects and people can be provided unique identifiers to automatically share data over a network without the need for a device, at an upcoming national event at IITP.

Pascall will discuss how iBeacon works, security and privacy issues, and how it relates to NFC/RFID.

The dates of Pascall's presentation are:

  • Wellington: 15 May 2014 (5:15 pm - 7:00 pm)
  • Tauranga: 20 May 2014 (5:45 pm - 7:30 pm)
  • Hamilton: 21 May 2014 (12:00 pm - 1:30 pm)
  • Auckland: 21 May 2014 (5:45 p.m. - 7:30 pm)
  • Dunedin: 29 May 2014 (12:00 pm - 1:30 pm)
  • Christchurch: 29 May 2014 (5:45 pm - 7:30 pm)

Click here for more information and to register for one of the events - IITP members and non-members very welcome. You have until the day of their event to register, but seats may fill up fast.


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