Statistics on technology use
Recently Statistics NZ released the Household Use of ICT stats package for the 2012 year, a comprehensive report on the online and ICT usage of kiwi households and individuals. These statistics paints some very interesting pictures in terms of consumer trends, and provides very strong evidence for businesses who still don't think they need to invest heavily in their online presence. IITP was at the launch and this week we take a brief look at some of the more interesting statistics.
Kiwis are putting their money where their mouse is. Online purchases are on the rise, with 1.8 million New Zealanders making an online purchase in the 12 months before the survey. Over 70 percent of New Zealanders aged 25-34 years opted for this convenience, though the biggest increase was for those aged 35-44 years - a jump of 14 percent to a total of 68 percent.
It also seems that what we're buying is changing. We're not necessarily buying tangible items; over half of those who shopped online had at least one item delivered electronically. This may include items such as e-books, music, or e-tickets.
Looking at those who had made a purchase in the four weeks before the survey, women outnumbered men in spending a total value of up to $500, while the more expensive purchases predominantly belonged to men. The number of people spending a total of over $2,000 online has doubled since 2009, to reach 44,000 people in a four-week period.
Household use of ICT/Internet
The statistics around household usage of ICT In 2012 shows a well connected country, but with some still being left behind:
- 4 out of 5 New Zealand homes had access to the Internet, up 5 percent since 2009.
- Two-thirds of rural households had a broadband connection, up 13 percent since 2009.
- 40 percent of households were using more than one device to access the Internet – this figure has doubled since 2009.
- Laptops were the most popular means of accessing the Internet in more than two-thirds of households.
- One-third of households accessed the Internet via a mobile phone, up 26 percent since 2009.
Individuals use of ICT/Internet
In terms of the use of the Internet by individuals, the statistics make a compelling case that should be carefully considered by any business who still thinks they don't need to invest in their online presence:
- Half of all Kiwis made an online purchase in the 12 months before the survey.
- Almost half a million people spent between $100 and $500 online in the four weeks before the survey.
- Two-thirds of recent Internet users engaged in social networking in the 12 months before the survey.
- Over three-quarters of 15–24-year-old Internet users accessed music online.
- Half of all Internet users aged 15–44 years used the Internet for reading.
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